Product or pitch, which goes first?

This rule of the air, “Aviate, Navigate, Communicate,” then suggests to us the prioritization in the cockpit: control the airplane, then know where you are and where you are going, and then share it, gaining safety and success progressively.

And applying that hierarchy to business, especially in how one deals with customers, the literal adoption of it may just take one off course. Here’s why rethinking this approach is key in today’s customer-driven landscape.

“Aviate, Navigate, Communicate.” In business, this has been taken to mean that first, you should focus on core operations. Secondly, understand your market positioning; and thirdly, put communication.

Now, this may be some remaining experience from a bygone era when it was, in actuality. This simple and took a bit longer for the feedback loops between businesses and their customers. However, in today’s age, where there is an immediate dialogue with consumers online. Sticking to this sequence can irremediably lead to a mistake.

The results of the misused belief: 

Companies are irrelevant or non-engaging to an audience even though they are successful in business functions.
Companies do not engage and develop trust when they do not release market challenges and successes to the public.
Organizations alienate their audience by not promoting their innovations and values in the most effective ways.

In an age where loyalty and engagement with a customer matter more than ever. Good communication does not come as an afterthought of action and planning but already is integrated into every step. Only ignoring it may mean there is no bridge between businesses and their customers. Consequently, this betrayal has to be done for both trust and loyalty.

Successful modern businesses whose activities thrive in the digital environment do so through effectively hinting at interdependency in everything that they do. They share their journey and listen to feedback, engage in meaningful dialogue to develop a loyal customer base. Which tends to belong to a community that is appreciated and understood.

Shift Your Thinking:

Communicate at every stage of the operation, not just at the finishing level. Use customer services and marketing tools powered with social media to listen, engage, and adapt.

Better results for such businesses would mean improved customer loyalty, and increased satisfaction. And definition of the brand in a much stronger way. Engaging them as a part of your business journey rather than treating them as mere recipients of your product or service can, therefore, bring change in the manner customers perceive your brand and its success.

The traditional sequence is changing to incorporate these demands. Successful companies acknowledge the need for the involvement of the audience in each and every step of its implementation.

Aviate, Navigate, Communicate

Equally Prioritize:

Operational excellence | Strategic insight | Customer communication

It’s more than just nice—it’s important. Companies get more than just meeting their operational immediate goals: they get long-term relations with their customers. Which is among the reasons for repeat customers returning to fly once again. 

By doing so, they don’t simply fly but soar into a future where growth, loyalty, and innovation are powered by the unlimited power of engagement.

Learn everything about Tala Partners.